Emotion AI in Marketing: Decoding Customer Sentiments
In the endless pursuit of customer engagement, marketing has always been about understanding one...
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Social Media Algorithms in 2025: How to Stay Visible
Staying visible on social media in 2025 isn’t as straightforward as it used to be. It isn’t just a...
Using Analytics to Identify Niche Influencers for Higher ROI
When it comes to influencer marketing, it’s easy to be misled by the value of mega-influencers with...
Does Long-Form Content Still Drive Traffic in 2025?
Content strategies have evolved dramatically over the years, and 2025 will see this evolutionary...
Augmented Reality Ads: Creating Immersive Shopping Experiences
In today’s digital landscape, brands are engaged in a never-ending battle for your attention. And...
Free CRM Audit Checklist
Your CRM system is the beating heart of your customer relationships. But over time, it can start to...
10 AI Agents Shaping Marketing and Sales in 2025 - Part 2: Implementing Your Agentic ‘Crew’ in HubSpot and Salesforce
In Part 1 of this series, I introduced the transformative potential of AI agents in marketing and...
The Ultimate CRM Glossary: Decode the Jargon and Optimize Your Strategy
Customer Relationship Management (CRM) platforms are non-negotiable for businesses aiming to...
5 Quick Wins to Increase Salesforce Adoption
You’ve invested in Salesforce, arguably the most powerful CRM out there (shots fired, HubSpot)....
Fixing Common CRM Implementation Mistakes
Bringing a new CRM system into your business can be transformative, but if we’re being honest—the...
The Role of Data Hygiene in CRM Success
Your sales and marketing teams are ready to blast off with your CRM and craft strategies that close...
10 Hidden Salesforce Features You’re Probably Not Using
Salesforce is the survival knife for enterprise-level businesses. Packed with tools and features...