Cetrix Blog

A procurement lead at a global industrial manufacturer fires up her tablet after dinner. A LinkedIn...

I’ve watched AI evolve from being a neat tech add-on to becoming the driving force behind...

In Part 1 of this series, I introduced the transformative potential of AI agents in marketing and...

As someone who has spent years immersed in the development and application of AI agents, I can tell...

Over the past five years, I’ve watched the SaaS industry evolve through extraordinary highs and...

Building the Future of SaaS Revenue Architecture

In Part 1, we explored how the SaaS industry faced...

The SaaS industry has been on quite the rollercoaster over the past few years, with major highs and...

The venture capital scene in 2024’s throwing some real challenges at Software as a Service (SaaS)...

In 2024, the venture capital landscape is rapidly evolving and filled with challenges, from...

In today’s competitive business landscape, I've noticed that personalizing customer experiences has...

Business development teams spend up to 40% of their time on tedious, non-revenue-generating tasks...

Seamless integration of AI in sales processes has led to remarkable success stories and tangible...