Today’s customer wants personalization. They don’t want to shift through irrelevant products and offers that don’t apply to them. Today’s customers are limited on time. Customization gives customers what they need in a shorter amount of time, the sweet spot for increasing customer engagement.
Customers recognize the value of customization and are willing to pay more for it. Rather than stick with the multi-channel approach of shouting across the platforms, we marketers need an omni-channel marketing strategy that addresses a core desire amongst many customers: customization. We need to make marketing relevant.
