The Florida Institute of Technology (FIoT) is a private research university specializing in science and engineering. A key aspect to FIoT’s business is in converting leads to students, and they realized that their lead conversion rates were far below what was projected. Following customer surveys, they identified a bottleneck present in their legacy course application process. Despite the university being well provisioned to offer the right product, prospective students were being put off by the forms which needed to be completed when applying for a position. A second area that FLoT identified was that their existing website did not facilitate the querying of data such as reporting analytics about who was actually visiting it. Florida Institute of Technology listed their e-marketing requirements as:
Florida Institute of Technology were eager to make the of HubSpot’s landing page facilities for the creation of shorter, simple application forms. Having used HubSpot’s built-in templates to investigate potential designs, FIoT were able to utilize HubSpot’s analytics to monitor website performance, and to identify those marketing activities which generated the most traffic and leads.
The HubSpot implementation provided Florida Institute of Technology with:
HubSpot enabled FIoT to optimize their e-marketing strategy over-night by simplifying the student application process and by using analytics to see how well their marketing assets were working. They experienced immediate benefits from the integrated platform which enabled development of simplified landing pages which led to improved lead conversion. FIoT also found that HubSpot’s analytics gave them the data from which to plan future campaigns.
HubSpot drove FIoT’s e-marketing in the following ways :
With regard to results, HubSpot enabled FIotT to experience:
The university’s application process has moved into the digital age.
“We have seen an increase in university applications by over 37%”
Our landing pages are attracting 66% more leads than ever.
With the help of new possibilities in the digital age, especially through automation processes in combination with Artificial Intelligence there are three main advantages that can be used to increase sales:
Your employees, customers and not least your company will benefit from these results.
Together with our partners, we have many solutions for process automation. We will help you start into the digital age. So take your chance.