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Live Nation of Blues implemented Salesforce to manage their House.

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OVERVIEW

Live Nation is a multinational entertainment company that manages promotions and ticket sales for live entertainment. Live Nation handles the management of promotions and ticket sales broken out at a local and regional level as well as national level. One of the brands under Live Nation is ‘House of Blues’ which has 11 locations in the United States. The House of Blues has a membership program that needs to be managed by Live Nation.

House of Blues has a membership program for customers. This allows the customer VIP benefits, such as food and drink options and additional access to areas at House of Blues. Each House of Blues has different programs, payment options, local tax rates and other business requirements for managing the membership contracts. 

Live Nation/House of Blues implemented Salesforce to manage their House of Blues Membership contracts. 

  1. Manage the master contracts for membership.
  2. Manage the master contracts for memberships based on
    1. Location.
    2. Tax Rates.
    3. In Full vs Monthly Payments.
  3. Select contracts based on location for contract management.
  4. Select Level of Membership for locations that support.

Live Nation/House of Blues has Salesforce implemented for managing master membership contracts. Live Nation can easily manage their master membership contracts. The locations of the House of Blues have slightly different membership requirements per location. The Salesforce implementation allows Live Nation/House of Blues to manage membership contracts from a master template and customize the contracts for individual House of Blues locations. The implementation also helps Live Nation manage individual location master contracts for specific location needs. Lastly, the implementation allows Live Nation to manage the versions of the contracts so that contractual changes can be tracked on a per location basis.

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