Skip to content

How the Salesforce Ecosystem Contributes to it's Competitive Advantage

Salesforce Innovation Secret

Salesforce is the king of CRM, with a whopping 19% market share among CRM platforms. But how did Salesforce get to the top of the food chain in a cut-throat, fast-paced tech industry? The secret lies in innovation: Salesforce never stops listening to its customers and improving its products.

What is Salesforce used for?

Salesforce is a cloud-based beast of a CRM platform. This means that Salesforce helps businesses build relationships with customers, leads, partners, and employees. It’s an all-encompassing communication integration platform that covers every aspect of CRM. This means all of your businesses’ teams have a specialized service within Salesforce that can help them perform their job better:

  • Sales Cloud: A tool that helps sales teams close more deals, faster, and smarter.
  • Service Cloud: A tool that helps customer service teams wow their customers with stellar support across multiple channels.
  • Marketing Cloud: A tool that helps marketers create and execute deeply personalized campaigns across email, mobile, social, web, and more.
  • Commerce Cloud: A tool that helps retailers and brands create engaging shopping experiences across all channels.
  • Platform: A tool that allows your developers and other users to build custom apps and integrations using low-code or no-code tools, as well as access a ton of ready-made apps and components from the AppExchange marketplace.
  • MuleSoft: An integration tool that helps businesses connect their data, apps, and devices across the cloud and on-premise environments using APIs.
  • Tableau: A tool that helps businesses analyze and visualize data.


How does Salesforce innovate?

Not content with being #1 in CRM software, Salesforce constantly strives to innovate and deliver. It consistently creates new values for its customers. Some of the ways Salesforce does this are:

Customer-centricity: Salesforce listens to its customers and incorporates their feedback back into its product development. Salesforce also engages with its customers through various channels, such as online forums, communities, webinars, podcasts, blogs, and social media. Salesforce goes even further by having a dedicated team of customer success managers who help customers crush their goals and maximize ROI.

Agility: Salesforces’ agile methodology allows it to release new features and updates to its products every few weeks, rather than every few months or years. This enables Salesforce to adapt and pivot quickly to changing customer needs and market trends. Salesforce also leverages cutting edge technology like AI and machine learning to automate and optimize its processes. Salesforce has developed its own AI platform, known as Einstein, that powers functions across the entire Salesforce ecosystem, such as predictive analytics, natural language processing, computer vision, and chatbots.

Social responsibility: Salesforce is committed to being a force for positive change in the world. Salesforce gallows a 1-1-1 model, meaning it donates 1% of its equity, 1% of its product, and 1% of its employees’ time to support nonprofit and educational organizations. Salesforce also advocates for various social and environment causes.


The Salesforce Competition

Salesforce faces competition from various players in the CRM market, such as Oracle, SAP, Microsoft, Adobe, and HubSpot. However, Salesforce has a clear edge over its rivals, thanks to its innovation game. Salesforce stands out by:

Offering a comprehensive and integrated suite of products and services that cover the entire customer journey, from marketing and sales to service and loyalty. Salesforce also provides a unified and consistent user experience across its products and services, as well as seamless integration with thousands of other platforms and applications.

Delivering a cloud-based, scalable platform that allows customers to access their data anytime, anywhere and on any device. The cloud ensures high performance, reliability, security, and compliance for all its customers’ data and applications.

Empowering its customers with tools and resources that help them succeed with Salesforce. Salesforce provides a variety of learning and support tools, such as Trailhead, its online learning platform that offers free courses and professional certifications on various topics related to Salesforce and CRM.

Salesforce is the undisputed leader of the CRM market, thanks to its innovation game based on two pillars: a relentless focus on customer needs, and a culture of continuous improvement. It has everything you need to rock your customer relationships. It’s cloud-based, scalable, secure, and reliable. Most importantly, there are tons of experts out there who can help you get your Salesforce journey started. If you’re looking to take the leap into CRM, we’re here to take you from start to finish.

Leave a Comment