Stanley Black & Decker is a tool manufacturer, retailer and franchiser and a provider of highly-engineered solutions, storage and security.
The biggest challenge facing the 11-billion-dollar company in engaging with its end users was its inability to access the data needed to power its brand strategy.
Stanley Black & Decker needed to be able to have a single view of its sales and marketing assets to understand its customers better and engage with them across the buying cycle in a way that would support its positioning as a solutions-based provider.
Moving to Pardot by Salesforce provided Stanley Black & Decker with the 360-degree view of its sales, marketing and customer services it needed.
Stanley Black & Decker used Pardot to streamline sales and marketing processes by:
Pardot enabled Stanley Black & Decker to:
Sales and marketing staff can focus on delivering the right message to the right customer at the right time, continuing to do that until the deal is closed.
Since implementing Pardot across their business Stanley Black & Decker has experienced:
Stanley Black & Decker used Pardot to move users into the buying cycle more quickly and present them with targeted, personalized content.
Sales and marketing staff can focus on delivering the right message to the right customer at the right time, continuing to do that until the deal is closed.
Since implementing Pardot, Stanley Black & Decker has increased its market share and reduced its industrial storage sales cycle.
With the help of new possibilities in the digital age, especially through automation processes in combination with Artificial Intelligence there are three main advantages that can be used to increase sales:
Your employees, customers and not least your company will benefit from these results.
Together with our partners, we have many solutions for process automation. We will help you start into the digital age. So take your chance.
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