Following the numerous unique flexible access the smart mobile device boast of, PUMA looked to leverage these benefits and equally scale customer expectations. In the bid to tap into the fast-growing benefits and unique features of mobile, PUMA overhauled and relaunched its mobile websites across twenty-four markets worldwide with the power of Salesforce. According to PUMA's Global Head of Ecommerce - Ken Kralick - “Shoppers may buy from PUMA.com, or they may be in one of our wholesalers or retailers, or just walking down the street and see one of our products,” “they may use their phone to learn about the brand. So we need to focus on the mobile customer experience so they can do that very quickly. You have to balance that with the ability to show a big product catalogue and represent the brand.” It was looking good, there was massive awareness, the mobile traffic in some geographical areas was slightly close to 70%, this figure exceeded Salesforce recent index report that stood at 60% of traffic and 41% for orders. As good as this traffic looks, it doesn't translate to conversions, posed serious challenges to PUMA as they are keen on improvingconversion rate. PUMA then set out to re-architect its sites to enable shoppers to create accounts and save carts for future checkouts be it on the phone, gadget or desktop.
Salesforce Storefront Reference Architecture through its data-driven from different device traffic patterns and experience of shoppers behaviour of 2000 storefronts together with its cutting edge mobile UX design, technical architecture aimed at improving conversions that merchants to build exceptional unique and differentiated sites. As soon as PUMA implemented this reference storefront architecture, that was the start of the customer success story. “We rolled it out as a true reference architecture with multiple countries, multiple currencies, multiple languages and continuous integration, so we can have a solid, future proof, mobile-first platform to build off globally,” said Kralick. The following transformation took place at PUMA after;
PUMA overhauled and relaunched its mobile website worldwide using Salesforce
PUMA scaled 60% traffic and 41% order with the help of Salesforce..
The conversion rate at PUMA improved greatly with the use of Salesforce.
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