InSinkErator, a global leader in the manufacture of instant hot water dispensers and food waste disposal units used globally and part of Emerson, a global technological and engineering leader. It has its main headquarters in US and the European headquarters in UK which has been for over 30 years. InSinkErator has its products used in at least 50% of the homes in US and it is expanding very fast in the UK and other parts of Europe. With this huge customer base, InSinkErator faced the challenge of effective digital marketing and management, the agency that was engaged to handle its digital marketing was expensive and the process of getting campaign off the ground was an uphill task. Christopher Vella-Bomne, a digital marketing and eCommerce manager at InSinkErator explained that- “It was such that all the databases were managed on an excel spreadsheet, which was contained on a shared drive with the agency”, “If there was the need to ascertain how many of our B2C contacts had a certain type of hot tap, it would require running ten different filters on the sheet before they could get result and respond to me”. He went further to explain - “it was all very outdated- our email campaigns email campaigns were pretty non-existent, if we wanted to send an email, we would have to get the Agency to code it up first, they would then have to upload the most recent version of our database to campaign monitor before sending it out”.
The whole process was cumbersome, what InSinkErator needed was a more free-flow view on its contacts and more effective means of nurturing then to sales-readiness. Since there was no there was no other available option, InSinkErator decided to embrace the available methodology which means bringing all its activities in-house.
Christopher had to research on a range of all-in-one marketing automation solutions which included Pardot and Silverpop, as he researched further, the HubSpot software caught his attention. In his words - “My investigations led me the HubSpot website and its blog. I was impressed the company’s ethos, and the software was just what we needed- easy to use, yet highly effective”. He was so convinced which prompted him to reach out to HubSpot and agreement was signed in 2016.
HubSpot came in with its onboarding team and they turned things around in the flowing ways;
Series of great results have been recorded in sales, growth and expenditure of InSinkErator with the use of HubSpot software. The company’s work process, operations, sales and expenditure witnessed positive changes in so many ways;
InSinkErator and HubSpot partnered to change the digital market value and Revenue of the company for an all time high record since the inception of the Company.
InSinkErator which is part of Emerson is the leading manufacturer of instant hot water dispenser and kitchen disposal units globally, with its main headquarters in US and bean headquarters in UK.
HubSpot solution was contracted by InSinkErator’s digital marketing and eCommerce manager to help with digital marketing and automation challenges the company faced.
The arrival of HubSpot with its software brought about easy-flow of process and operations, more sales, leads and accelerated growth in revenue of InSinkErator company.
With the help of new possibilities in the digital age, especially through automation processes in combination with Artificial Intelligence there are three main advantages that can be used to increase sales:
Your employees, customers and not least your company will benefit from these results.
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