Having undertaken an internal assessment of TUI’s e-marketing strategy, this travel company, specializing in air travel, found that existing programs were inadequate in delivering expectations. A substantial hurdle was that multiple divisions of the business were using different platforms for delivering online marketing. This created duplicates, inefficiencies and lack of collaboration. Ultimately, these disparate platforms were costing leads and thus sales. Another weakness was that TUI’s websites and general online marketing attempts were not generating enough sales growth.
TUI were also relying solely on an existing database of clients for online marketing campaigns. This meant that insufficient leads were being generating and nurturing of existing customers was poor. TUI’s required a new platform and their requirements were:
TUI’s new COS platform in HubSpot ensured a state of the art content management system to be put in place which:
HubSpot provided a full marketing platform for this travel company. It would meet TUI’s entire e-marketing needs. TUI could move beyond just using email, and implemented a complete inbound marketing strategy. As one of the key marketing areas, social media traffic was increased by over 170%. HubSpot was so effective at organizing data, a huge improvement in up-selling was experienced almost immediately.
TUI were delighted to announce that in the first year, they experienced:
We experienced increased traffic and leads from inbound strategies using HubSpot’s Tools.
The process flow was so organized that upselling was almost automatic.
“Social Media was no longer seen as such a challenge”
With the help of new possibilities in the digital age, especially through automation processes in combination with Artificial Intelligence there are three main advantages that can be used to increase sales:
Your employees, customers and not least your company will benefit from these results.
Together with our partners, we have many solutions for process automation. We will help you start into the digital age. So take your chance.