Benefits of Automating Business Processes

Reap the Benefits of Automating Business Processes for B2B Sales and Marketing

Businesses in several industries today are in constant need of finding new and faster ways of reaching new clients and increasing B2B sales. There is also a strong need to simplify business processes while increasing productivity.

According to research, the fastest-growing sales development teams today have an average of five technologies included in their sales. This means that there is virtually a set requirement to invest in marketing automation nowadays to stay competitive.

Sales and Marketing Processes that Every Business Should Automate

The need for automation in business is at an all-time high, especially in the area of sales and marketing. There are several things that can be done with the Salesforce and Pardot marketing automation platform that would benefit your sales processes.

• Utilize the tools that work best to deliver the correct content to the sales team at the right time.

• Give the clients and leads easy access to the most relevant content needed to quickly close deals and create repeat customers. This could be related to products, services, locations, and persona.
• Make it easier for clients and leads to reach the sales team members after reviewing content of interest. This could be simply directing them to the most qualified sales team member after looking at an online ad or an upcoming promotion.
• With B2B sales, it is important to provide business specific slide presentations.
• Help the sales team work more efficiently by tracking prospect data, such as the client’s buying history, past communication, referral sources, and social media feeds.

Benefits of Automating Business Processes

 Semi-personalized email templates can significantly cut down on time spent on emails in your day to day operations.

• Make use of the automation along with your CRM to reach your leads faster. This can help your sales reps reach up to forty percent more leads per day.
• Create a prioritized list of leads so that the sales team knows exactly which leads to address first and foremost. With the Salesforce and Pardot plan, these leads can be prioritized by the lead score.
• Take notes that are client or lead specific. This means you can go directly to a lead and reviews notes that were previously recorded to get caught up-to-date on the status of the conversations.
• Set up an appointment schedule which makes it easier for the sales team to track appointment times and less room for missed opportunities with new leads or existing clients.
• Create different lists that can help the sales team work with the most promising leads first.

Conclusion

Reaping the benefits of automating business processes for B2B sales and marketing is not as hard as you may think. The biggest obstacle is typically just taking the time to research the best options available.

Find out more about why you should conduct marketing with Pardot Marketing Automation cutting edge marketing technology for Salesforce users. 

Our Pardot consultants can help you find the right plan to maximize your B2B sales pipeline with integrated sales and marketing automation implementation. A low cost and simply way to implement business process automation that will optimize your B2B sales and also give you the highest ROI, making you a leader in your industry.