HubSpot's All-in-One Marketing Software Is The Core Integral Part of Our Museum Software Solution
- Digital marketing is an umbrella term for all of your museum's online marketing efforts.
- Build out your digital marketing strategy in seven easy-to-follow steps, covering everything you need to grow your museum presence online:
- Building a website, Content & SEO strategy, Social media, Lead generation, Digital advertising, Nurturing & automation, Analytics & reporting.
- Built to complement the inbound methodology, HubSpot's all-in-one marketing software is easy-to-use and helps businesses grow.
Royal Academy of Arts, UK – Digital Marketing and Promotion
"...We started with a period of research on our online output between 2014-15. We discovered that we had produced over 365 pieces of editorial content – and that 65% of it had been viewed less than 500 times. For context, our most viewed article has been read over 70,000 times – so we could see clearly that our content wasn’t performing well. We discovered too that on social media, although a huge amount of resource was going into it, much of what were producing was not resonating with audiences. Engagement was low..."
The 4 Issues That Will Guide the Future of Museums
- Visitors, in line with the general population at large, are incredibly tech-savvy and very plugged into the digital world. They are able to easily access a vast array of information and entertainment without ever having to step foot outside of their homes. This poses the challenge of spectacle to the museum. The experience has to be an enhanced one when compared to the museums of yesteryear as visitors demand a greater return when they do spend their time and money. There is so much to do online, therefore something has to be presented which cannot be replicated from the couch.
- Rising competition amongst museums looking to attract more visitors has led to an increase in spending on marketing related activities.
- Governmental budgetary considerations has led to a reduction in grants and other public monies.
- Geopolitical instability has adversely impacted both the tourism and the museum industries, which typically go hand-in-hand.
Digital Marketing Strategy for Museums
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Cetrix Museum Software Solution. Powerful Alone. Better together.
Salesforce Platform
These are the average benefits reported by our customers in Salesforce annual “Voice of the Customer” Survey:
- 89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission
- +49% faster response to constituents
- +24% donor retention
- -32% service and support costs
- -17% cost per dollar raised
Hubspot Digital Marketing Platform
In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:
- 3.30x more visitors per month within one year
- 3.50x more leads per month within one year
- 79% of customers saw an increase in sales revenue within one year
Veevart for Museums and Cultural Institutions
- An award-winning CRM that would allow the Museums to have a 360-degree view of their members and donors
- A central, shared, and collaborative data repository which would be secure and available throughout the museum
- Museum software designed specifically to provide and support mobile and distributed working environment
- The ground-breaking solution would facilitate the museum’s contact management process to support membership, fundraising and revenue creation
Museums and global presence
Museums and global presence
Globalization and technology are forcing museums to reconsider their place in the world. Cultural centers for their communities for centuries, museums now face unprecedented changes in their customers and competition. New educational and entertainment outlets pop up daily drawing in customers that would otherwise spend their day patronizing their local museums and art institutes.
Exploring New Methods In Museum Visitor Experience
In today’s world, competing for attention is a necessary skill; essentially, everyone is trying to grab a share from a finite resource of attention. This means that the museums, like all cultural institutions, are competing against a whole raft of other entertainment options. Combine this with ever-changing demographics, trends and increasing expectations of museum visitors,
Digitizing Museum Visitor Experience
Visitors, in line with the general population at large, are incredibly tech-savvy and very plugged into the digital world. They are able to easily access a vast array of information and entertainment without ever having to step foot outside of their homes. This poses the challenge of spectacle to the museum.
WATCH DEMO
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Collections Management Software
Web-based Collections Management. More flexible, intuitive & accessible. Discover how our software can help you manage, conserve, exhibit, share and digitize your collections.
Online Ticketing Software
Move ticket sales to the Internet, manage multi-channel ticket distribution from a single system, and build a rich product offering that exactly matches the needs of each audience group.
All-in-One Museum Management Software
CRM, Ticketing & Gift Shop, Collection & Digital Asset Management, Digital Marketing, etc. are integrated on a single platform cloud solution to provide you with a real time and global visibility.
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Try our solution
Free for 30 Days!
- Yes, you heard us right. 30 days, totally free. Your free trial will provide you the tools you need to test all the aspects of digitization.
- Sounds pretty sweet, huh? That's what we're going for. Sign up for your free trial today!
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What is the best option for your needs?
- Questions? We’ll put you on the right path.
- Learn how our solution will provide your museum a better user experience and enables you to focus on the things that matter most to grow your audience group.
Nonprofit Deep Discount
Ready to learn how Salesforce can help you do more?
- Salesforce.org’s “Power of Us” program makes Salesforce technology more accessible to nonprofits.
- For us, it's about more than providing the best technology. It's about changing the world. Through our philanthropic programs, we work with institutions like yours to create lasting impact.
How could a different approach to technology be implemented?
Digital Transformation Roadmap:
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Introduce state of the art augmented reality to provide the visitor a truly unique and incomparable experience.
- An improved mechanism from which to better support services, such as a centralized, shareable, and collaborative database
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A 360-degree understanding of visitors, members and donors through a cloud-based CRM - to holistically understand who they are and what motivates their decision to visit.
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Software purpose-built to optimize a visitor’s mobile experience.
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A personalized museum visit based on pertinent data known about an individual visitor.
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Dramatically enhanced software packages designed to support all types of transactions – Whether these take place on-site or online.
- Marketing automation to improve customer interaction and gain new insights
Digital Marketing Strategies to Increase Engagement
Digital Marketing Strategies for Museums in Practice
Establishing a Brand for Your Museum
Most museums only brand their collections, exhibits, events, programs, et cetera. In fact, this is one of the few places museum marketing has succeeded so far. However, a good brand should define who you are as an organization.
It is more than just your logo, identity, or tagline. It is your unique purpose, your emotional connection, to your visitors and the communities you serve. It is the role your museum plays in the world.
The Museum of Modern Art (MoMA) Digital Strategy
The Museum of Modern Art (MoMA) transitioned to the Salesforce Commerce Cloud to support its online store to leverage the power of a cloud-based infrastructure and streamline operations. Join their Associate Director of Applications to hear why Commerce Cloud was the right fit, lessons learned from the rollout, and how they were able to decrease IT costs and increase customer satisfaction.
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