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Digital Marketing Tools and Strategies for Museums

Optimize digital marketing campaigns, Expand online visibility, Maximize ticket sales and admissions, Achieve tangible ROI.

HubSpot's All-in-One Marketing Software Is The Core Integral Part of Our Museum Software Solution

  • Digital marketing is an umbrella term for all of your museum's online marketing efforts.
  • Build out your digital marketing strategy in seven easy-to-follow steps, covering everything you need to grow your museum presence online:
  • Building a website, Content & SEO strategy, Social media, Lead generation, Digital advertising, Nurturing & automation, Analytics & reporting.
  • Built to complement the inbound methodology, HubSpot's all-in-one marketing software is easy-to-use and helps businesses grow.

Royal Academy of Arts, UK – Digital Marketing and Promotion

"...We started with a period of research on our online output between 2014-15. We discovered that we had produced over 365 pieces of editorial content – and that 65% of it had been viewed less than 500 times. For context, our most viewed article has been read over 70,000 times – so we could see clearly that our content wasn’t performing well. We discovered too that on social media, although a huge amount of resource was going into it, much of what were producing was not resonating with audiences. Engagement was low..."

The 4 Issues That Will Guide the Future of Museums

2nd module

Digital Marketing Strategy for Museums

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Automation Increases ROI

 

Cetrix Museum Software Solution. Powerful Alone. Better together.

Salesforce Platform

These are the average benefits reported by our customers in Salesforce annual “Voice of the Customer” Survey:

  • 89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission
  • +49% faster response to constituents
  • +24% donor retention
  • -32% service and support costs
  • -17% cost per dollar raised

Hubspot Digital Marketing Platform

In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:

 

  • 3.30x more visitors per month within one year
  •  3.50x more leads per month within one year
  •  79% of customers saw an increase in sales revenue within one year

Veevart for Museums and Cultural Institutions

  • An award-winning CRM that would allow the Museums to have a 360-degree view of their members and donors
  • A central, shared, and collaborative data repository which would be secure and available throughout the museum
  • Museum software designed specifically to provide and support mobile and distributed working environment
  • The ground-breaking solution would facilitate the museum’s contact management process to support membership, fundraising and revenue creation

Museums and global presence

Museums and global presence

Globalization and technology are forcing museums to reconsider their place in the world. Cultural centers for their communities for centuries, museums now face unprecedented changes in their customers and competition. New educational and entertainment outlets pop up daily drawing in customers that would otherwise spend their day patronizing their local museums and art institutes.

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Exploring New Methods In Museum Visitor Experience

In today’s world, competing for attention is a necessary skill; essentially, everyone is trying to grab a share from a finite resource of attention. This means that the museums, like all cultural institutions, are competing against a whole raft of other entertainment options. Combine this with ever-changing demographics, trends and increasing expectations of museum visitors,

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Digitizing Museum Visitor Experience

Visitors, in line with the general population at large, are incredibly tech-savvy and very plugged into the digital world. They are able to easily access a vast array of information and entertainment without ever having to step foot outside of their homes. This poses the challenge of spectacle to the museum.

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Let us reinvent the way you work. The must-have tools you need!

Collections Management Software

Web-based Collections Management. More flexible, intuitive & accessible. Discover how our software can help you manage, conserve, exhibit, share and digitize your collections.

 

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Online Ticketing Software

Move ticket sales to the Internet, manage multi-channel ticket distribution from a single system, and build a rich product offering that exactly matches the needs of each audience group.

 

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All-in-One Museum Management Software

CRM, Ticketing & Gift Shop, Collection & Digital Asset Management, Digital Marketing, etc. are integrated on a single platform cloud solution to provide you with a real time and global visibility.

 

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Take the Next Step

Try our solution

Free for 30 Days!

  • Yes, you heard us right. 30 days, totally free. Your free trial will provide you the tools you need to test all the aspects of digitization.
  • Sounds pretty sweet, huh? That's what we're going for. Sign up for your free trial today!

 

 

 

 

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Let's Connect

What is the best option for your needs?

  • Questions? We’ll put you on the right path.
  • Learn how our solution will provide your museum a better user experience and enables you to focus on the things that matter most to grow your audience group.

 

 

 

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Nonprofit Deep Discount

Ready to learn how Salesforce can help you do more?

  • Salesforce.org’s “Power of Us” program makes Salesforce technology more accessible to nonprofits. 
  • For us, it's about more than providing the best technology. It's about changing the world. Through our philanthropic programs, we work with institutions like yours to create lasting impact.

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Solution Technical Details

How could a different approach to technology be implemented?

Digital Transformation Roadmap:

  • Introduce state of the art augmented reality to provide the visitor a truly unique and incomparable experience.

  • An improved mechanism from which to better support services, such as a centralized, shareable, and collaborative database

  • A 360-degree understanding of visitors, members and donors through a cloud-based CRM - to holistically understand who they are and what motivates their decision to visit.

  • Software purpose-built to optimize a visitor’s mobile experience.

  • A personalized museum visit based on pertinent data known about an individual visitor.

  • Dramatically enhanced software packages designed to support all types of transactions – Whether these take place on-site or online.

  • Marketing automation to improve customer interaction and gain new insights

Digital Marketing Strategies to Increase Engagement

Digital Marketing Strategies for Museums in Practice

Establishing a Brand for Your Museum

Most museums only brand their collections, exhibits, events, programs, et cetera. In fact, this is one of the few places museum marketing has succeeded so far. However, a good brand should define who you are as an organization.
It is more than just your logo, identity, or tagline. It is your unique purpose, your emotional connection, to your visitors and the communities you serve. It is the role your museum plays in the world.

The Museum of Modern Art (MoMA) Digital Strategy

The Museum of Modern Art (MoMA) transitioned to the Salesforce Commerce Cloud to support its online store to leverage the power of a cloud-based infrastructure and streamline operations. Join their Associate Director of Applications to hear why Commerce Cloud was the right fit, lessons learned from the rollout, and how they were able to decrease IT costs and increase customer satisfaction.

Laura Gibbs - Marketing Museums in the 21st Century

An overview of  digital marketing strategy and methods for museums.

Discover Museums Like Yours Who Have Found Success

Take the Next Step

Contact us to talk about our solutions in the cloud for a connected museum.

We'll help you set up a strategy to start connecting with your visitors like never before.

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Try our solution Free for 30 Days!

Yes, you heard us right. 30 days, totally free. What are you waiting for? Your free trial will provide you the tools you need to:

  • Start running easy-to-use landing page and call-to-action A/B tests
  • Get found online by more qualified visitors
  • Convert more visitors into leads
  • Close those leads efficiently
  • Make smart marketing investments
  • Manage your visitors into members and households
  • Test the CRM, Ticketing & Gift Shop, Collection & Digital Asset Management, etc.

Sounds pretty sweet, huh? That's what we're going for. Sign up for your free trial today!

Register Now
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Let's Connect and review the solution.

Questions?

We’ll put you on the right path.

Contact us to learn more about our solutions for museums, galleries and institutions, and start taking full advantage of social, mobile, cloud, and analytics as you transform your organization.

Learn how our solution will provide your museum a better user experience and enables you to focus on the things that matter most to grow your audience group.

  • Attract more visitors.
  • Build loyalty by diversifying your visitor experience.
  • Establish one-to-one communications with segmented visitor group.
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